Gelatissimo’s brand transformation has been recognised on the national stage, with the prestigious Best Brand Transformation award at the 2024 QSR Awards. This recognition marks a pivotal moment for the business, reflecting our investment in modernising the brand while staying true to our passion for quality gelato. The transformation isn’t just about a refreshed look; it’s about creating an unforgettable customer experience that aligns with the growing demand for high-quality, artisanal gelato.
Award-Winning Brand Transformation
Gelatissimo’s commitment to innovation and excellence has always been at the core of our growth, and this transformation has been a key catalyst for continued success. Recognising the need to refresh our brand, our leadership team, supported by the expertise of the Houston Group, embarked on a comprehensive overhaul that would set the stage for an exciting future.
Having stayed true to our Italian-inspired essence for nearly two decades, we recognised the need to modernise and align our brand with the quality and innovation of our gelato offerings. This strategic rebranding was designed to revitalise every aspect of Gelatissimo’s identity, from our logo and colour palette to store design and customer engagement strategies.
Modernising with Flavour Obsession
With the Houston Group, we created a bold and contemporary brand narrative underpinned by our Flavour Obsessed ethos. This philosophy is woven into every touchpoint of our brand. The vibrant, warm brand colours, modern store design, and rich textures work together to create an inviting environment, while our dynamic packaging reflects the freshness and excitement of each gelato creation. Even our immersive website brings the energy of Flavour Obsession to life, offering customers a flavour-filled journey from the comfort of their homes. Our customer service team further reinforces this passion, ensuring each interaction is infused with the warmth, care, and dedication that sets Gelatissimo apart. Every aspect of our brand has been carefully crafted to encapsulate a complete sensory experience, bringing Flavour Obsession to life for every customer, at every touchpoint.
Our Flavour Obsessed philosophy goes beyond gelato – it shapes the entire customer experience. Through the TASTE program and the iconic ‘G’ wafer, every interaction reflects the passion and dedication we bring to crafting memorable moments. From the moment customers enter, they are welcomed with warmth and care, ensuring each visit is unforgettable.
Profound Impact and Future Growth
The results of our rebranding have been profound. Since May 2022, rebranded stores like Darling Quarter and Watsons Bay saw sales increases of 80% and 60%, respectively, with the overall network experiencing over 40% year-on-year sales growth. The recent Best Brand Transformation award affirms that this approach is resonating with both customers and industry peers alike.
Looking forward, our Flavour Obsessed philosophy will continue to guide us in delivering exceptional customer experiences. It’s a holistic approach that drives not only our product innovation but also our customer service and community engagement, ensuring every moment is a celebration of flavour and quality.
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